About us

WordPress expertise built on standards and experience

Happy Prime is a three-person team of senior WordPress developers. We work with nonprofits, government agencies, universities, publishers, and web agencies on projects that require technical depth, thoughtful architecture, and code that will last. From focused custom components to high-traffic platforms, we build WordPress solutions with platform expertise and proven development practices.

Direct collaboration

We stay intentionally small so you get direct collaboration with three senior developers who handle strategy, architecture, implementation, and support. Whether you’re a small nonprofit or a large institution managing hundreds of sites, you get the same level of expertise and availability.

How we build

We write standards-based code that aligns with how the platform is designed to work. Our development approach emphasizes clarity, stability, and performance—leveraging native functionality first, and extending it only when necessary. The result is code that’s lean, maintainable, and built to last.

Working with WordPress, not around it

Our approach is aligned with WordPress conventions—using native APIs, respecting the block editor’s architecture, and extending core functionality appropriately. We don’t reinvent what WordPress already does well.

Built to last

Code grounded in WordPress standards stays stable through core updates and remains maintainable years later. It integrates cleanly, avoids technical debt, and stays understandable for other developers. By building on native WordPress functionality rather than fragile custom frameworks or abandoned plugins, we ensure your investment remains viable long after launch—without locking you into a single vendor.

Performance by design

We optimize at the code level, not just through plugins. Working with WordPress’s native caching mechanisms, query architecture, and rendering systems results in faster, more efficient sites.

What we do

We provide custom WordPress development, platform migrations, site audits and optimization, UX design and strategy, content architecture, staff augmentation, and ongoing support and maintenance.

Our experience

Whether you’re a small nonprofit or a major institution, organizational realities shape every project. Budget constraints, approval processes, stakeholder requirements, staff technical literacy, compliance obligations—these factors matter as much as the technical implementation.

We’ve worked across the full spectrum—from tech companies and high-traffic publishers to small nonprofits and government agencies. Our team includes years of higher education web leadership experience, giving us deep understanding of institutional constraints: procurement processes, accessibility compliance, content syndication across networks, governance challenges, and coordinating distributed teams across multisite systems.

This experience means we know how to right-size solutions, communicate technical decisions to non-technical stakeholders, and build systems that match your team’s actual capabilities and constraints.

Our approach

Every project starts with understanding your specific needs. We’re direct about what makes sense technically and what doesn’t. If something you’re asking for isn’t the right approach, we’ll explain why and suggest better alternatives.

Listen first
Understand your actual requirements, constraints, and how your team works. We ask questions that uncover what you really need, not just what you think you want.

Design appropriately
Recommend solutions that fit your scale, budget, and technical needs. Sometimes that means custom development. Sometimes it means smart configuration of existing tools.

Build with standards
Implement using WordPress best practices for long-term stability and maintainability. Code that respects the platform, performs well, and other developers can understand.

Support long-term
Remain available for ongoing questions, optimization, and future needs. We build relationships, not just websites.

Who we work with

Nonprofits
From small organizations needing reliable websites with specific functionality to larger nonprofits managing multiple programs or chapter sites. We understand budget realities and design solutions that provide long-term value.

Government agencies
Federal, state, and local government projects with accessibility compliance requirements, security considerations, and unique procurement processes. We navigate public sector constraints while delivering maintainable solutions that meet WCAG standards.

Universities and higher education
College websites, department sites, research centers, and academic programs. We understand institutional structures, distributed responsibilities, and how decisions get made in higher education. We’ve built multisite networks managing hundreds of sites across university systems.

Publishers and media organizations
Content-heavy sites with editorial workflows and high-traffic demands. We build systems that serve readers reliably while giving editorial teams efficient publishing tools.

Agencies and development partners
WordPress agencies bring us in when projects require specialized expertise, additional senior-level capacity, or custom development beyond their core focus. We collaborate effectively as an extension of your team.

When to work with us

Consider Happy Prime when:

• Your project has demanding technical requirements beyond standard WordPress implementations
• You need custom development built on solid foundations that won’t create maintenance headaches
• You’re migrating from a legacy system and need experienced developers who can plan and execute complex transitions
• Performance, security, or accessibility issues need expert diagnosis and resolution
• You value direct collaboration with the people actually building your site
• Long-term maintainability matters and you want code built on WordPress standards
• You’re managing multiple related sites and need multisite architecture or governance solutions
• Your team needs augmentation with senior WordPress developers who integrate well

We build WordPress solutions that remain stable, secure, and performant over time. If that’s what you need, let’s talk.